Hi, I'm Jelena - advertising, editorial, and portrait photographer based in Zagreb.
17 years in, still doing it with the same passion from my own studio.
17 years in, still doing it with the same passion from my own studio.
Light is the thing I'm known for - reading it, shaping it, mostly building it from scratch. Light is also my biggest fascination.
I aim for rich tones over flat ones, and I don't let a frame go out until every detail in it earns its place.
That's the technical backbone as my muscle memory; and on top of it comes the fun part - building the mood, the story, the commercial polish.
I aim for rich tones over flat ones, and I don't let a frame go out until every detail in it earns its place.
That's the technical backbone as my muscle memory; and on top of it comes the fun part - building the mood, the story, the commercial polish.
Over the years I've earned the trust of some of the biggest names in advertising, and my editorial work has run repeatedly in Vogue Adria, Elle, Harper's Bazaar, Marie Claire and Grazia.
Timeline:
· 2009 - present - working as a freelance photographer
· 2013 - master's degree, Faculty of Graphic Arts, University of Zagreb
· 2021 - opened my own studio in Zagreb
· 2023 - Elle Style Award, Best Fashion Photographer
· 2025 - registered as an independent artist, member of HZSU and ULUPUH
· 2009 - present - working as a freelance photographer
· 2013 - master's degree, Faculty of Graphic Arts, University of Zagreb
· 2021 - opened my own studio in Zagreb
· 2023 - Elle Style Award, Best Fashion Photographer
· 2025 - registered as an independent artist, member of HZSU and ULUPUH