ABOUT
Jelena Balić is a renowned commercial, fashion and beauty photographer based in Zagreb, Croatia.
She is known for setting high standards in her industry with the creativity, dedication, and
technical expertise developed over more than a decade of continuous work. Her unique style
is characterized by her mastery of studio and on location lighting and the ability to create rich
and visually captivating narratives.
Jelena's photography merges commercial aesthetics with artistic expression, leaving a
lasting impression through bold colors, meticulous detail and engaging composition.
While shooting, she creates an environment where her subjects reach their fullest potential
and always look their best. The often expressive, direct gaze of her subjects has become her
signature, celebrating the strength and significance of those she photographs.
With vast experience across different work environments, she is known to produce the
highest quality results while continually striving for both professional and artistic growth.
Whether commissioned by major brands and commercial clients for campaigns and
advertorials, working with renowned personalities, or producing covers and editorials for
prestigious global magazines like Elle, Grazia, Harper’s Bazaar, Esquire, Glamour and Marie
Claire, her work consistently stands out.
Some milestones:
- 2013: Earned a Master's Degree from the Faculty of Graphic Arts, University of Zagreb
- 2013 - Present: Working as a freelance photographer
- 2023: Received the Elle Style Award for best fashion photographer
- 2024: Became a member of the Croatian Association of Independent Artists (HZSU)
For inquiries, please contact: jelena.balic@gmail.com
